People who have considered turning their hobbies into careers understand that there are many ways they can make money and this is the same case for photography lovers.  They can make money by selling their pictures to various publications, magazines and newspapers or they can have them displayed in art galleries and public libraries although individuals are also known to buy them.  In order for photographers to make money, they have to conduct a vast research into their market in order to understand what they want and therefore target them when they are creating advertisements.  Since photography is mainly a work of art to be enjoyed by visualizing, the only way they can be advertised is through websites, magazines or video footages.  This is because seeing the pictures is the only way to understand just how good the work is and if it is worth buying.  However, the first thing that any photographer needs to do is create a portfolio.  This will display previous work and show potential clients just how good the photographer is.

Since the advent of the internet, almost all photographers have created online portfolios by designing websites.  With a website, photographers get name recognition because they not only share pictures but also stories about their lives and this increases the demand for pictures.  A website is the ideal online marketing tool for most digital photographers because clients get to see all the information they require simply by visiting the website.  In order to ensure that there is traffic generated to the new website, a professional can be hired to make this their primary focus.  This can be made possible by creating a link between several websites by using articles, personal stories and past or present clientele and posting them on the websites that one wishes to be linked to their photography site.

Photographers can also join various social networking sites to ensure that online marketing works well for them.  Social sites make it possible for people to view the online portfolio easily as well as all contact information and also make the traffic to the website go higher as the address will be available.  Some professional digital photographers have created their largest markets online by focusing on a certain genre and therefore capitalizing on it.  Photographers who know the niche they want to focus on will place more focused advertisements in areas where they know they will get the targeted market they are looking for.  There are higher chances of visitors on such sites to turn into customers because they are from related sites and therefore have an interest in that area of photography.