Marketing China Car Import

Many Chinese business men went into China’s car import industry because it profits a lot of money than any other business. The upswing of the China ...


Many Chinese business men went into China’s car import industry because it profits a lot of money than any other business. The upswing of the China car import industry was forseen by economists and business analysts. The preferred choice of vehicles of people from the upper strata of society are European made cars such as BMW M series, Audi Quattro and the AMG Mercedes Line up. Apparently, the rich and famous have a need to be seen using this luxury cars.According to news report from Beijing, China imported no less than 229,000 imported cars in 2006 and still continues to import newer and more expensive models today. There have been some reduction in volume of China car imports due to some consumption tax increase but the low import tariffs buffered the tax thereby the reduction was just minimal. This is quite ironic considering that China’s own car manufacturing industry has excessive production of cars.

China car imports also now include the Volkswagen series such as R-line which would heavily compete with BMW, Audi and Mercedes Benz. Also, models like the durable Land Rover and the classic jaguar is taking its place into China’s car import market. Most Chinese in Eastern China prefer Humvees, Range Rovers, Mercedes SUVs and Escalades for their durability among all-terrain vehicles.

Since they are a member of WTO, people who will venture in importing cars from China will get a lot of benefits from it. To establish a network of possible manufacturers and suppliers for imported cars from China, be sure to get a good understanding of the how the industry works by attending fairs and exhibits and conventions. You have to keep in mind that having extensive understanding of the China import laws will help you with the twist and turns of their car industry. Building good relationships with partners is very beneficial if you are working with Chinese people because they value the virtue of trust. Getting into the China car import business is quite a complicated process but once you have learned the ropes of the business, the pay-off is quite good.

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