List Building Secrets 101

The internet ifs full of websites and ezines articles offering to tell you all the list building secrets you need to know but most of these secrets  ...


The internet ifs full of websites and ezines articles offering to tell you all the list building secrets you need to know but most of these secrets  are useless, many relate to specific lines of business only and only the remaining few may be of some use to you.  To help you get going here are some list building secrets that can be the foundation of more advanced techniques you will pick up as you go along.  The first thing to keep in mind is forget everything you have been told about the importance of big lists   what is the point of a list with 10,000 names of only 1% of them are potential customers?  A list of 200 potential customers is worth much more than an unfocussed list of thousands of names and for this reason its usually not worthwhile buying lists   they have no aim or focus and you don’t know how valid the email addresses are.

Use a squeeze page with a free download to get email addresses   those who download something related to what you are selling are people who are interested in what you have to offer.  Once you have a small list, ensure that the content you send them is of the highest quality and is sent regularly (that is the only way to keep their interest)   you need to continually remind those on you list that you exist and the material you send them must provide proof of your seriousness and the quality of what you are offering them.  Once you have established a relationship with those on your list, you can start asking them for references   many will not respond but those who do will be the ones who see value in what you are offering and would like to give the benefit of that value to their friends   their recommendation will mean that half your selling is already done before you even send them your first mail.  Never be satisfied with the information you have; after you establish a regular mailing list, discretely try to find out more about those you are mailing   it will help you to refine your selling techniques.  Use surveys and opinion polls to get the information you want without appearing to be nosy.

You can pick up ideas on your competitors list building secrets by joining their mailing lists under another identity   why re-invent the wheel if they have list building ideas you can use?  But keep mind that the most important of all list building secrets is not to worry about the size of your list but about how effective it is in getting you business.

Leave a Reply