A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet.  Having a list of thousands of addresses is no good if the response rate to your selling efforts is so small you are not making money.  The secret to lucrative list building is to develop a mailing list that focuses on serious potential customers so that you can fine tune and direct your efforts to the market you are targeting.  The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.

Next, keep your squeeze page clean   that means no (or at least the minimum number) of links to distract attention   the focus must be only on the freebie and getting the email addresses from the visitors.  Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that   too much material and too many words will distract them or cause them to lose patience in trying to find what’s in it for them and leave without opting in.  The average first time visitor to a squeeze page sends less than 5 seconds in deciding whether on not to read further so the headline has to be something that grabs attention from the get go   remember you are trying to build a list of potential customers and the headline must be directed to only those who may buy from you.  Keep the opt in box simple and direct; make it clear that this is quick and easy to fill up   ask for too much information and the visitor may resent the invasion of his privacy and wonder what you are up to.  Make sure that there is a clear statement that people who register can opt out whenever they want   knowing the option of dropping out is there makes the decision to register easier.

After people register they will expect fast results but while giving them the download link immediately is okay, a better option would be to email them the link as this will enable you to check if the email address is valid and keep your mailing list full of only working email addresses.  Do not let talk of huge lists mislead you   lucrative list building is all about having a list of people who are really potential customers and not just people who’s addresses you have come across or bought   that is a waste of your time.