List Building Explained 101

The more you learn about internet marketing, the more you will find the importance of list building being emphasized.  But it is when you try to unde...


The more you learn about internet marketing, the more you will find the importance of list building being emphasized.  But it is when you try to understand what list building is that you face problems, it is so seemingly simple that there are few efforts made to have list building explained.  List building explained, in its most basic form, will be to define a list as a database of all your potential customers and list building will, in turn, be the exercise of building upon the number of potential customers you have so that your potential market increases.  Or, to put it simply, the list is your market and list building is expanding it.

People visit your site because something about what you have to offer has attracted their interest how and why they get interested is another subject altogether.  But just visiting your site does not mean that you will get their business in fact, very rarely does a first visit result in any sales being concluded.  The way to get sales is by building up your brand (your website and business in other words) and the way to do this is by constantly reminding people who you are, what you have to offer and how buying form you is better than buying from anywhere else.  This means you have to have a line of communication with them and online this means being able to send them regular emails with interesting information, details of what you are selling and specials offers and other hooks to get them to buy from you.

Selling online is based on creating trust among your customers and the only way that this can be done is by establishing a link with them through regular communication so that in time they feel they know you and can safely buy from you, although you are a faceless online entity.  The basis of all this communication is your list of email addresses and that is the market you will be selling to.

Many rookies to ecommerce mistakenly think that when it come to lists, size is all that matters.  Size is not everything and having a list of 10,000 people living in India is not going to help you to sell a book about Dating In America.  A good list is one where there can be a good conversion rate, not one that is simply full of email addresses a conversion rate of 20% with a focused list of 1,000 addresses will be far more profitable than a list of 10,000 that results in a conversion rate of just 1%.

Leave a Reply