You should be speaking to the readers as though they are friends, so keep it on a personal level rather than strict and serious.  This is where most people get confused because a business letter is more professional whereas a sales letter should be casual.  Writing an actual business letter is something different altogether because that has a more stern and strict tone to it.  You can reach out to thousands of potential customers in just a matter of seconds once you send out your sales letter.

There are some businesses that are known by their sales letters and how effective they are.  This means they were following the sales letter format, which is a basic guideline you stick to when writing this sort of a letter.  The first part you worry about is the headline.  The headline, or title, is the first thing readers look at and it needs to captivate them.

You can keep the tone more sarcastic if you want or not, just be sure to use a title for the letter that is going to grab peoples‚Äô attention.  This is why you want to use the body of your letter to showcase to people what products and services you have to offer.  Whatever products or services you are offering to your readers, they need to be made aware of these.  Today the industries are all so congested that people are not going to be interested in a business if they think there are five thousand more like them out there.

The ending can be a challenge as well but it should tie everything nicely together and leave readers satisfied with what they have just taken in.  Readers should know by now what sort of action they are taking after they are finished reading the letter.  They should be intrigued and ready to do business with you because they are so impressed by the sales letter.  In terms of the length of the overall average business sales letter it would be from two to five pages.