Writing A One Page Sales Letter: Is It Worth It?

A sales letter can offer huge benefits for a business.  As long as it is written properly, a sales letter has the potential to bring in a wealth of n...


A sales letter can offer huge benefits for a business.  As long as it is written properly, a sales letter has the potential to bring in a wealth of new customers for a business.  The average sales letter is between two and six pages long.  People often wonder when writing a sales letter how long it should be.

There is truly no specific answer to this but on average a sales letter is from two to six pages long.  There is the question then of whether a one page sales letter is long enough.  One page can be long enough to produce an effective sales letter but all bases must still be covered.  There must be a beginning, middle and end to every sales letter in order for it to be a success.

If you arent even interested by your headline then you can bet your readers are not going to be.  You need to start off by figuring out a good headline for the letter.  The benefit of a one page letter is that it often makes people feel relieved that they are not expected to read a full six, seven, eight page letter.  Holding a single page in your hand is certainly less of a commitment than anything longer.

Use this time to show readers why they are reading the letter and what you have to offer them.  You need to put a meaning in their minds, a purpose for why they are reading the letter to begin with.  This is the case for the most part and this is why it can be so extremely challenging to write an effective sales letter.  Another benefit of the one page sales letter is that you have to put much more thought into every single word used.

You usually need at least a paragraph or two to tie everything up so there are no loose ends and readers are not left confused and unsure what to do.  If you are ever having trouble there are one page sales letter templates available to use.  Sales letters are a great way of marketing any business.  If you read it over and you are interested all the way to the end, chances are your readers will be as well.

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