Search Engine Optimization Steps For Beginners

The hardest part of setting up an online business is often not so much the creating of the website.  Having a great website is fine, but to make mone...


The hardest part of setting up an online business is often not so much the creating of the website.  Having a great website is fine, but to make money from it you need to have traffic; people coming to it.  Since 90% of all information is obtained through search engines, following these simple basic search engine optimization steps will help you to ensure that your website stays high in the list of search results.

The first thing you need to do is pick the keywords or phrases you think people are going to use to search for what you have to offer and make sure that these words are used in your text.  Remember that the keywords you chose and use should be relevant to what you are selling; just because sex‚ is a popular search term that does not mean that a site devoted to gardening can fill up the text with, sex.  Not only will your site not makes sense and the matter be confusing, people will be put off by being brought there under false pretenses and will leave without even seeing what your business is.  Use the keywords in the page title and the headers and sub headers, as well as for links to the other pages in the site as most search engines give extra importance to keywords used in this way.

The second of the search engine optimization steps is to know that where you place your keywords in the text can be very important- the meta description (the few words that appear below the clickable link in the search results) must have your keywords in it.  This is very important as these words will influence whether a person clicks your link or someone else’s so ensure the keywords appear here.

The more links to your site that there are on the internet, the more attention search engines will pay to is so try to place links to your site on blogs, ezine articles and other websites.  If you a good writer, you could consider writing the blogs and articles yourself.  Keep in mind that relevance is a key factor and if you want people to come to your pet care website, there is no point blogging about space exploration.

The last of the initial search engine optimization steps is to keep searching for yourself on a regular basis to see how your site is doing in the search results so you can make modifications to improve your ranking.  This will take time and effort but once you are familiar with how to go about it, you will find this to be the most important of all the search engine optimization steps.

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