Mobile marketing is highly dependent on mobile search marketing.By incorporating search engine optimization and marketing, a mobile website can assure of higher search hits and exposure.Mobile search engine is not as sophisticated as other web search engines as it was just developed recently.This makes mobile SEO and SEM quite challenging.However, this should not be a reason to stop you from taking advantage of mobile search marketing especially it is still considered in its young stage.

Currently, the top search engines in mobile web today are Google XHMTL Mobile Search from Google Mobile, Yahoo! Mobile, MSN Mobile Search, AOL Mobile Search, Nokia Mobile Search, Technocrati Mobile, and 4INFO Mobile Search. These are the most important mobile websites that you should always keep in mind when conducting mobile search marketing.Basically you want your mobile website to attain a high search result ranking on these engines so that people can easily find your site and drive more traffic to it.

Making use of a guaranteed valid XHTML 1.0 code is an essential when you are to put mobile search engine optimization in your plans for mobile search marketing.Rather than using WML that may go off soon, XHTML can optimize your website longer.Another importance of using a valid code is to make it easy for search engines to administer your website.

Creating a mobile site that loads up in any online channels is one of the SEO strategies in mobile search marketing.Make it your top priority to give access to any possible ways a mobile web surfer could get into your web page.

Keeping best SEO practices is the right way to go even in mobile search marketing to avoid common mistakes.When putting up a mobile website, make sure that it is keyword-rich and those keywords are in key places such as title tag, H1, body text, anchor text, and so on.It is a grave mistake to fail submitting your page to major mobile engines as this is how they can index your website.