Mobile Marketing Association is an international association whose goal is to enhance and improve anything that is related to mobile marketing. Advertisers, companies, software developers, and other agencies and corporate entities who has something to do with mobile marketing are what consists of the Mobile Marketing Association.
The Mobile marketing Association have 700 plus companies around the globe. Its main headquarters is located in the United States and it has regional chapters in Asia Pacific, Latin America, Middle East and Africa, Europe, and North America.
There are a couple of functions of the Mobile Marketing Association. The MMA is a venue for members to meet and discuss the pressing issues of the industry so that a resolution can be provided. It functions as channel to connect various related industries on the local, regional, and global levels. The body also helps in develop the industry by sponsoring researches and developing various metrics that can be utilized by its members.
Back in the year year 2000 when it was established, the Mobile Marketing Association was called the Wireless Advertising Association. And in the year 2003 the Wireless Marketing Association merged with the Wireless Advertising Association to form the Mobile Marketing Association. There were only about 10-20 companies in the North American MMA until 2005. Additional Mobile Marketing Association national chapters in Austria, Spain as well as regional chapters for Middle East and African and Asia Pacific were founded in 2007, while the Latin America chapter was created in 2008.
Any corporate entity directly or indirectly related to mobile marketing can become a Mobile Marketing Association member. There are many benefits to becoming a member. Aside from being able to network and collaborate with the industry’s top players, the company can also get exclusive access to various mobile marketing events worldwide, as well as various resources and publications that are pertinent to this kind of enterprise.