Statistics in mobile marketing provides valuable insights for business

At present, many individuals still doubt the effectiveness of mobile marketing, truth is, mobile marketing statistics is the best possible solution fo...


At present, many individuals still doubt the effectiveness of mobile marketing, truth is, mobile marketing statistics is the best possible solution for most business. Perhaps it can be attributed to the fact that more and more people are beginning to use various mobile devices and that the traditional forms of marketing is not as effective anymore as before. Here are some of the mobile marketing statistics gathered from various researches that just shows how relevant this new form of marketing is in this day and age.

An important mobile marketing statistics is the usage of mobile devices among people. In a study published by Accenture in October 2008, 21% of the respondents picked mobile phones as the second most preferred consumer electronics by US internet users as of December 2007, which is second only to 51% who chose laptop or desktop computers. Keep in mind that such data is gathered from members of the baby boomers or people age 45 years or older. On the other hand, 47% of Gen Y respondents ( 18-24 year old) choose mobile devices over other consumer electronic devices These figures emphasize the younger generation’s choice of mobile phones as a medium among younger people. This signifies the fact that mobile marketing and advertising is truly the wave of the future.
Another significant fact about mobile marketing statistics is that mobile devices can easily create product awareness through mobile ads. Nielsen Mobile studies on March 2008 revealed that individuals are getting the hang of mobile advertisements. In fact, the study elaborates further that mobile advertising recall rate increased by 38% from 42 million to 58 million during the second to fourth quarter of 2007. Moreover, more than half or 51% of mobile data subscribers promptly respond to mobile advertising. In short, mobile users have an open mind towards mobile advertising
The implications of these mobile marketing statistics are huge since they all point out to the increasing trend of mobile marketing. Although the data culled from various sources are still lacking, yet , it cannot be denied that mobile marketing is here to stay.

Leave a Reply